The Mississippi Turfgrass Association (MTA) wanted to refine its image as a professional association for turfgrass professionals, since to many people outside of the industry, turfgrass may not appear to be the thriving segment of the agricultural economy it grown to become in recent years.  Therefore, the first step in this process was the creation of a new, more contemporary logo to reflect the MTA's commitment to environmental sensitivity and cutting-edge technology.  We created the following logo (which incorporates the "A" in the acronym MTA by transforming it into a blade of grass spiraling around the proper name of the organization) to assist the MTA in this process: